Competitive Strategy for Uber Technology - myassignmenthelp.com

Question: Discuss about the Competitive Strategy for Uber Technology. Answer: Uber Brief introduction chas been operating its business activities mainly in transportation and also the delivery of food items is done. The business corporation has been providing the services to about more than 632 regions all over the globe and earned an amount of US$6.5 billion as revenue in 2016 financial year. The business entity has established its brand name in the transportation sector without making any kind of huge investments (Uber 2017). And this has developed and secured a monopoly position for the business corporation in the market. The business organization has been moving rapidly towards modernization and mechanization. And as a result, the organization has launched their mobile application which enables the customers to book the taxi and other services offered by the company. The drivers who are connected with Uber are required to have an owned or rented vehicle and also they are also required to have a smartphone which will enable them in tracking rides and customers. This is the main criteria for getting connected with the company and eventually, this has minimized the investment cost of the business corporation (Cannon and Summers, 2014). The corporation has been making the riders to work for part time and this also makes them make reductions in their labor costs. The business corporation has been operating activities in a low competitive market. Uber is keeping the customer's satisfaction on top priority and this keeps them a step ahead of their rivals and attaining the competitive advantage. On the basis of the survey conducted by Jonathan (2015), the business corporation has been operating business activities with an expert team of skillful and trained programmers and well-qualified mathematicians. These teams aids in planning and managing the plans and policies of the corporation Analysis of the data which consists of the details of the drivers and the customers, keeping tracks of the rides and all other details regarding the applications is monitored and operated by the experts (Cohen and Kietzmann, 2014). Updating the policies to some improved and attracting versions which aid the business corporation in attaining and attracting the consumers, for instance, offering discounts coupons and promo-codes for the travelers, guaranteed prices, ease and simplicity in the booking rides and accessing other services. These innovative strategies aid the business organization in attaining a competitive advantage and assist in sustainable developments for a long run. Current standing in market Ubers business model has been developed and made focused on establishing high standards and quality of services and that too at affordable prices. The below mentioned are the major components of the business model which are adopted by Uber: The major requirement for getting connected with the company is having an owned or a rented car. Moreover, the business entity also provides rented car service to the drivers if they are unable to arrange one (Cramer and Krueger, 2016). The company has been managing and balancing coordination between the operations and the services offered so as to provide high scale and distributed transportation platform. The firm also has a web-based portal and mobile application which enables the drivers and the customers to have an access to the rides. This application is easy to run and also provides other details which are related to the company and the services. For instance, easy booking offers if any, calculation of the estimated prices and tracking the rides. Moreover, the customers are also offered with the option of providing feedback and share their experiences during the rides. Amazon.com Brief introduction Amazon.com, Inc. is a well-established and renowned brand name in the sector of e-commerce. The business corporation is a multinational brand and was incorporated by Jeff Bezos in 1994 as an American e-commerce organization. The business corporation is recognized as one of the largest online retailers. The business entity has been marked on top, as presented in the sales and capital statements of the company. US$135.98 billion was the amount which was earned as revenue by Amazon in the financial year of 2016 and 306 was the number of the sold items in one second at the peak times (Amazon 2017). The motive of selecting Amazon for this analysis is that the business entity has been setting milestones which are very tough to be attained by the competition entities and the organization is one of the top online retailers which offers a high level of customer satisfaction. Cloud computing is one of the biggest system use by the business entity. Along with their online retailing services, the organization is not offering the diverse range of online services to its consumers. The other services offered include, Amazon Prime, online movies, online book store, cloud drive and web services. The business corporation keeps on innovating and introducing better and improved products and services (Girotra and Netessine, 2014). These innovations are done on the basis of the feedbacks provided by the customers, which aids Amazon in attaining a higher level of customer satisfaction. On the basis of the survey conducted it has been noted that the recent project of Amazon is Alexa, which is an artificial intelligence mechanism that is easily accessible through mobile and other electronic devices. Current standing in market The business corporation has adopted the business model which has been made focused on attaining growth by the low-cost structure. The below presented are the major components of this model: For attaining the pre-determined goals and objectives the business corporation has focused on developing a lower cost structure in the operational activities and functionalities (Laudon and Traver, 2013). This structure aids Amazon in attaining a high level of growth. The organization has a large chain of warehouses and online operations are the helping factor which assists the organization in maintaining low cost throughout their operations. The low-cost structure adopted by the corporation has been aiding by allowing the corporation in providing their products and services at affordable prices, as compared to its rivals (Foss and Saebi, 2015). Moreover, all kind of online transactions and process have been made very much easy, which aids in achieving customers satisfaction. A high level of customer satisfaction will increase the traffic on Amazons web-portals, eventually increasing their sales. References Amazon, 2017, Amazon, Assessed on 23rd August 2017, https://www.amazon.com/p/feature/rzekmvyjojcp6uc. Cannon, S. and Summers, L.H., 2014. How Uber and the sharing economy can win over regulators.Harvard business review,13(10), pp.24-28. Cohen, B. and Kietzmann, J., 2014. Ride on! Mobility business models for the sharing economy.Organization Environment,27(3), pp.279-296. Cramer, J. and Krueger, A.B., 2016. Disruptive change in the taxi business: The case of Uber.The American Economic Review,106(5), pp.177-182. Foss, N.J. and Saebi, T. eds., 2015.Business model innovation: The organizational dimension. OUP Oxford. Girotra, K. and Netessine, S., 2014.The risk-driven business model: Four questions that will define your company. Harvard Business Press. Laudon, K.C. and Traver, C.G., 2013.E-commerce. Pearson. Uber, 2017, Uber, Assessed on 23rd August 2017, https://www.uber.com/en-IN/our-story/.