Estee Lauder free essay sample

The organization started in 1946 when Joseph Lauder and his significant other Estee Lauder started creating beauty care products in New York City. They previously conveyed just had four items: Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil and Skin Lotion. After two years they set up their first retail chain account with Saks Fifth Avenue in New York. Throughout the following fifteen years they extended the range and kept on selling their items in the United States. In 1960 the organization began its first global record in the London retail chain Harrods. The next year it opened an office in Hong Kong. In 1964 they began Aramis Inc. , which delivered scents and preparing items for men. In1967 Estee Lauder herself was named one of ten Outstanding Women in Business in the United States by business and budgetary editors. This was trailed by a Spirit of Achievement Award fromAlbert Einstein College of Medicineat Yeshiva Universityin 1968. In that year the organization extended once more, opening Clinique Laboratories, Inc. We will compose a custom article test on Estee Lauder or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Cliniquewas the primary dermatologist guided (Dr. Norman Orentreich), hypersensitivity tried, aroma free corrective brand made by Estee Lauder. Estee Lauders Clinique brand turned into the first womens restorative organization to present asecond line for men when, in 1976, they started a different line called Skin Supplies for Men. In 1981the companys items opened up in theSoviet Union. In February 2004 the companys adolescent arranged Jane business was sold; in April 2006, the expert quality still a brand, which Estee Lauder bought in 1999, was sold. Since 2008, Estee Lauder organizations effectively propelled different new product offerings, including Grassoots Research labs, and in 2010 Estee Lauder reported the procurement of Smashbox Beauty Cosmetics from the Factor siblings, incredible grandsons of the amazing Max Factor. The organization has had here and there notorious spokesmodels, once in a while alluded to just as appearances. Past countenances for Estee Lauder incorporate Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, and on-screen character Gwyneth Paltrow.

Islam or Shariah Law Essay Example | Topics and Well Written Essays - 250 words

Islam or Shariah Law - Essay Example Islam or ‘shariah’ law oversees under the Islamic code referenced in the Quran and Hadiths.â It should be the lawful and good code for each Muslim, including strict issues budgetary positions and consistently issues. Since the actuate of the 21stcentury numerous Muslim nations including Malaysia, Indonesia morocco and Pakistan, urged and reacted to popular government and voiced their assessments of it being a vastly improved framework to administer nations. Regardless of whether the current sociopolitical and social settings are good with the ‘shariah’ law is the primary concern which plagues numerous Muslim people. The troubles looked by Muslims all over are because of the disarray over the legitimate frameworks for example regardless of whether to follow the Islamic method of discipline or to follow the state; whether the right strategy for exchange is the Islamic way (liberated from credit) or to follow the business and state approaches. There have cons istently been banters over the legal framework whether as to give unforgiving disciplines or let the constitution choose? The discussion goes on between political pioneer and researchers. Some Muslimscholarsbelieve that the amalgamation of ‘shariah’ laws in the legitimate arrangement of a nation is the most ideal approach to really watch the Islamiclaws. One case of this is the way that polygamy is culpable in a few nations, however permitted by Islamic law. In India dairy animals are viewed as holy yet they are a piece of the Islamic conciliatory custom of Eid where they are butchered. These are circumstances where a Muslim can't act dependent on his religion alone and needs to consider the state laws first. The response of â€Å"secularizingIslam† has not generally been a pretty sight. Simply a year ago the Archbishop of Canterburyâ was savagely examined by the Government and the political circle, his own Church and different religions after he upheld the sel ection of a couple ‘shariah’ laws in the British system.While some British Muslim researchers overlooked it saying it won't and needs more votes by the network. The primary concern is that most countries bolster mainstream frameworks which are not good with Islamic law. The way that the Archbishop was so intensely condemned shows that the lion's share in these countries don't bolster any such laws either. Muslims are thusly stuck in a circumstance where they should pick whether they wish to comply with the state law or follow their own.

Reflecting Paper of The Case of the Mismanaged Ms Essay

Reflecting Paper of The Case of the Mismanaged Ms - Essay Example Ed Coulter, the Vice President of showcasing conceded that he had fronted Dick to fill the situation rather than Ruth since Dick was a man, and since men will in general be in most plant settings, he expected that Dick could relate better to customers. In as much as both Dick and Ruth had equivalent capabilities required for the activity, Ed contended that ladies were not solid at more significant levels since they could get pregnant, or forsake their occupations so as to follow to their spouses dependent on their husbands’ employments or profession (Seymour, 1987). From all these, it is clear that Ed was one-sided against Ruth. It is illegal to deny ladies openings since they are foreseen to get pregnant. From Ruth’s and Barbara’s discussion, it is obvious that Triton doesn't advance governmental policy regarding minorities in society. The organization has neglected to regard ladies and see them as notable individuals who can increase the value of the organizati on and society on the loose. Most importantly, Ruth’s disclosure that ladies in Triton Company structure just 20% of the considerable number of workers is stressing. Moreover, there are just two ladies holding mid-level administrative situations, with no lady holding a situation at the top official level (Seymour, 1987). This is an unmistakable exhibit that ladies are victimized and their quality in the organization isn't considered of significant worth. Furthermore, I am amazingly stunned to hear Ruth’s protests with respect to the way in which Ed tends to her. At the point when Ed meets Ruth in the first part of the day and doesn't welcome her, however remarks on her pullover, her method of dressing, just as her eyes (Seymour, 1987), it serves to be an away from of lewd behavior. Ed does this intentionally with aims of causing Ruth to feel awful. This is an unsatisfactory conduct that ought not go on without serious consequences in any workplace. It is additionally i mportant that there are no reasonable systems that are being followed while advancing workers. This is credited to the way that data with respect to such open doors are passed by listening in on others' conversations. No proper correspondence is given to existing representatives to empower forward their applications to these positions. Rather, the Vice Presidents of different offices (every one of them are men) plunk somewhere around themselves and pick who to fill the situation with. It stresses that in all the cases they have selected just men, some of whom have not worked for the organization contrasted with ladies at their level (Seymour, 1987). This presents a few inquiries that request answers. For example, one might need to know, what job the Human Resource Manager of the organization plays on the off chance that she isn't engaged with the recruiting procedure. Moreover, one may address why the Vice Presidents consider giving these empty situations to men who don't merit them , forgetting about dedicated and accomplishing ladies. These demonstrations of segregation if not very much dealt with can be incredibly tragic to the organization. To start with, the organization may confront a few segregation claims which may gouge its open picture. The claims may uncover what's going on in the organization and disheartened splendid, dedicated and accomplishing ladies who had wished to be a piece of the Triton workforce. Furthermore, the organization may come up short on an assorted official staff. Inability to consolidate ladies in its activity may hurt the organization since examines have uncovered that remembering ladies for the official staff and having assorted variety is interrelated with better execution. This is on the grounds that disparate

The Dangers of Neoliberal Monetary Theory - 550 Words

The Dangers of Neoliberal Monetary Theory (Essay Sample) Content: Student NameProfessorà ¢Ã¢â€š ¬s NameCourseDateThe Dangers of Neoliberal Monetary TheoryIn his understanding of neoliberalism, Harvey explains that governments should have minimal intervention in the market economy if human well-being is to be advanced significantly (2). Consequently, he highlights that in neo-liberalism approach, after instituting frameworks that can almost guarantee free entrepreneurial freedoms and skills characterized by free trade and free market, the stateà ¢Ã¢â€š ¬s mediation in the market should be at the lowest point ever (2). While well put, neoliberal monetary theory has its risk that its enthusiasts should deliberate.Different scholars and institutions offer varied meaning of neo-liberalism monetary theory. There is, however, a general consensus of minimal state control in the monetary policies, and this has not always been true. There is a tendency by a state or government to reserve itself the right to arbitrate in the market. It doe s so mostly through monetary policies and anti-trust legislations, besides other avenues, with an aim to achieve price stability and ultimately preserve the market economy (Thorsen Lie 10). And there lies in one of the dangers of neo-liberal monetary theory. While the main point in neoliberal thought is minimal government control, and as Harvey points out, their duty is to set institutional framework to make the theory work, the question is whether this does work. It could be argued out that in an ideal environment where the theory can be implemented, more than minimal state intervention should be expected. Frankly, a critical evaluation could un-cover fluctuating levels of state control beyond the set limits. As result, neo-liberal monetary theory would be branded a failure whose ultimate is absolute instability in the market.Harvey argues that the government intervention would not be for the interest of all parties involved as they usually will lack correct information and often will be misled by powerful groups to do their bidding (2). Besides, regardless of where the policies come from, both the victims and the beneficiaries will always lobby to alleviate loses or increase their benefits. Knowing that governments are not in whole run by noble administrators but a majority of individuals who, despite their competence or lack thereof, have competing interests, many neoliberal economists could question the integrity of their models to work. In every government, there usually is a misunderstanding between the state departments in regard to the money allocated to them for their programs. While the ministry of finance is entrusted to act in the interest of the public, occasionally it does not. In essence, it is difficult to trust the state.Another danger of neo-liberal monetary theory is that it leans too much strongly to laissez-faire economic policies and the laissez-faire failures could be inherent upon its utility. Many proponents of laissez-faire hold th at government interventions for instance in price controls, have most times being inefficient. Opponents on the other hand point out that more of a government regulation is critical to stability in unstable market and they illustrate the textbook à ¢Ã¢â€š ¬Ã‹Å"market failuresà ¢Ã¢â€š ¬ to their being lack of state control. Borrowing from this idea, it is jus... The Dangers of Neoliberal Monetary Theory - 550 Words The Dangers of Neoliberal Monetary Theory (Essay Sample) Content: Student NameProfessorà ¢Ã¢â€š ¬s NameCourseDateThe Dangers of Neoliberal Monetary TheoryIn his understanding of neoliberalism, Harvey explains that governments should have minimal intervention in the market economy if human well-being is to be advanced significantly (2). Consequently, he highlights that in neo-liberalism approach, after instituting frameworks that can almost guarantee free entrepreneurial freedoms and skills characterized by free trade and free market, the stateà ¢Ã¢â€š ¬s mediation in the market should be at the lowest point ever (2). While well put, neoliberal monetary theory has its risk that its enthusiasts should deliberate.Different scholars and institutions offer varied meaning of neo-liberalism monetary theory. There is, however, a general consensus of minimal state control in the monetary policies, and this has not always been true. There is a tendency by a state or government to reserve itself the right to arbitrate in the market. It doe s so mostly through monetary policies and anti-trust legislations, besides other avenues, with an aim to achieve price stability and ultimately preserve the market economy (Thorsen Lie 10). And there lies in one of the dangers of neo-liberal monetary theory. While the main point in neoliberal thought is minimal government control, and as Harvey points out, their duty is to set institutional framework to make the theory work, the question is whether this does work. It could be argued out that in an ideal environment where the theory can be implemented, more than minimal state intervention should be expected. Frankly, a critical evaluation could un-cover fluctuating levels of state control beyond the set limits. As result, neo-liberal monetary theory would be branded a failure whose ultimate is absolute instability in the market.Harvey argues that the government intervention would not be for the interest of all parties involved as they usually will lack correct information and often will be misled by powerful groups to do their bidding (2). Besides, regardless of where the policies come from, both the victims and the beneficiaries will always lobby to alleviate loses or increase their benefits. Knowing that governments are not in whole run by noble administrators but a majority of individuals who, despite their competence or lack thereof, have competing interests, many neoliberal economists could question the integrity of their models to work. In every government, there usually is a misunderstanding between the state departments in regard to the money allocated to them for their programs. While the ministry of finance is entrusted to act in the interest of the public, occasionally it does not. In essence, it is difficult to trust the state.Another danger of neo-liberal monetary theory is that it leans too much strongly to laissez-faire economic policies and the laissez-faire failures could be inherent upon its utility. Many proponents of laissez-faire hold th at government interventions for instance in price controls, have most times being inefficient. Opponents on the other hand point out that more of a government regulation is critical to stability in unstable market and they illustrate the textbook à ¢Ã¢â€š ¬Ã‹Å"market failuresà ¢Ã¢â€š ¬ to their being lack of state control. Borrowing from this idea, it is jus...

The Effects Of Plague On The People Of Florence - 938 Words

The Bubonic Plague took the lives of many individuals in the heart of Florence. Its reign affected â€Å"not just that of men and women†¦but even sentient animals† (Stefani). While the plague only lasted a mere six months, from March 1348 – September 1348, it is a piece of time that society should forever acknowledge and learn from. Much of the significant information from the Bubonic plague are unbeknownst to people today, even though it possesses such an importance aspect in our history. Therefore, in this essay, I will discuss the effects the plague had on the people of Florence, and how the appearance of this plague brought about short and long term historical change what we see today. There were two types of effects that impacted the people of Florence; physical and mental. Physically, the plague’s effects would more often than not begin â€Å"with swellings in the groin and armpit† (Boccaccio). The swelling was reported to range in various diffe rent sizes, and was given a more local term known as, â€Å"gavaccioli† (Baccaccio). Sighting of a gavaccioli naturally meant that the plague had begun to spread to every part of an individual’s body, and meant that death was imminent. Other symptoms associated with the plague are â€Å"sudden fever; spitting blood and saliva† (Stefani), and anyone who got to the point of spitting blood rarely ever survived. The sickness physically effected majority of civilization in Florence and resulted in vast amounts of death throughout. While the plagueShow MoreRelatedThe Plague Of The Century1184 Words   |  5 PagesGiovanni Boccaccio was a writer from Italy that wrote during the destruction of Florence caused by the plague during the 1340s. His accounts show the multiple horrendous sights he experienced that were not only occurring in Florence, but all across Europe. From his novel, Boccaccio is able to illustrate why the plague caused a large amount of civil unres t and chaos among society. The details from his account allows a first person perspective for anyone trying to place themselves 600 years backRead MoreEurope and the Black Death Essay1541 Words   |  7 Pagesdisaster. Historians estimated that this unidentifiable disease killed â€Å"more than 20 million people in Europe–almost one-third of the continent’s population,† by the 1350’s (Black Death). Now in today’s society scientists classify the unidentifiable disease as the bubonic plague, also referred to as the Black Death. During fourteenth century European-society, there was no logical medical knowledge; instead, people resorted to supplementary explanations, such as God punishing misbehaving religious groupsRead MoreThe Black Death And The Bubonic Plague892 Words   |  4 PagesDeath or the bubonic plague was one of the most devastating pandemics in human history, resulting in the deaths of an estimated 75 to 200 million people and peaking in Europe in the years 1346–53. The black death first appeared in Europe in 1347 in Sicily, the disease was most likely brought to Europe on a ship that had been trading on the black sea. The black plague was carried by flea-infested rodents and spread rapidly. Almost half of Europe was killed by the bubonic plague. So much death couldRead More The Black Death Essay1179 Words   |  5 Pages A plague is a bacterial infection that can take on more than one form. One of the greatest plagues that have stricken mankind throughout history was the Black Death. The Black Death was the outbreak of the bubonic plague that struck Europe and the Mediterranean area between 1347 and 1351. This plague was the most severe plague that hit the earth because of its origin (the spread), the symptoms, and the effects of the plague. nbsp;nbsp;nbsp;nbsp;nbsp;Scientists and historians are still unsureRead MoreCauses And Effects Of The Black Death1010 Words   |  5 Pages The Black Death was a catastrophic plague that struck Europe in the mid 14th century. This plague killed between 30 and 50% of the population in the places it struck leading many to believe this had been a punishment from God. The drop in population caused by the black death left excess wealth which would lead to changes in the social hierarchy and European society in general. The black death caused a severe drop in population and devastated the land leaving excess wealth for thoseRead MoreThe Impacts of Boccaccios Writing Style on the Tone of Decameron1609 Words   |  6 Pagesof the book itself - the Black Plague, which ravaged Europe around the time of the books setting and publication - plays a somber but vital role in this important work. The importance of the plague to the story is no less evident than in the introduction, which demonstrates the awesome power of the sickness. Boccaccios account of the plague during the time it hit Florence is often compared to real accounts and additional sources of information about the Black Plague, but it is often left wantingRead MoreThe Decameron Was A Collection Of Bawdy And Serious Tales Written By Boccaccio959 Words   |  4 Pageslikely born in Florence or Certaldo and was the illegitimate son of a wealthy Florentine merchant, Bocacino di Chellino. As a youth he was trained to follow in his father s business but he eventually chose instead to study canon law and subsequently pursued the arts. It is a combination of Greek words for ten and day. According to Frankforter, the Decameron is a fictive record of a hundred stories that ten Florentine men and women told to entertain themselves while they hid from the plague in the comfortRead MoreThe Artistic Developments Of The Early Renaissance Period2091 Words   |  9 PagesTo what extent were the artistic developments of the early Renaissance period reflective of the cultural changes brought about by the Black Death. It is without a doubt the Black plague that spread throughout Europe from 1348 had large scale social and economic effects, the catastrophic horrors and disbelief that individuals lived and died through interrupted and disordered existing customary traditions. Synchronously the rise from the Medieval ages to the early Renaissance art period was witnessRead MoreThe Decameron Was A Collection Of Bawdy And Serious Tales Written By Boccaccio1006 Words   |  5 Pageslikely born in Florence or Certaldo and was the illegitimate son of a wealthy Florentine merchant, Bocacino di Chellino. As a youth he was trained to follow in his father s business but he eventually chose instead to study canon law and subsequently pursued the arts. It is a combination of Greek words for ten and day. According to Frankforter, the Decameron is a fictive record of a hundred stories that ten Florentine men and women told to entertain themselves while they hid from the plague in the comfortRead MoreThe Black Death And Its Effects On Society843 Words   |  4 Pagesone of the deadliest infectious diseases in history. This fatal and rapidly spreading disease horrified people of its time. The disastrous natural catastrophe was only compounded with other setbacks in fourteenth century Europe. Those set backs include, warfare, religious turmoil and peasant unrest. Also known as the bubonic plague, it struck Europe in 1347 and killed close to 50 million people. This constituted as half of their population, killing entire families and destroying tribes and villages

Case Study Company Management For Managing The Current...

This paper is about a well-known pharmaceutical i.e. XYZ company where various division which have been deployed and designed to manufacture various pharmaceutical drugs through a proper and effective research of the related drugs. Here, we have been introducing a framework for the company for managing the current situation of business where company’s top management want a vigorous growth in total sales and the creation of shareholder values because they know the current situation of global pharmaceutical industry; have been continuously increasing the competitive environment, require to have a constant stream of products need to be produce as well as must have to ensure the products quality, it should be maintained in order to arrive in the range of best quality products that’s why Company is introducing a new venture to unite the decision-making of the board and require involvement of the top management team, key middle managers, quality assurance team and board members, â€Å"Management for health services delivery†. A major project of the company, available in its therapeutic areas where a quantitative amount of research is essential to achieve this objective for the company and a wide range of therapeutic areas are already available in its research centers which are situated around the world though for few, they are working but all need to be frame this project’s management goal i.e. quality assurance of the products which are highly required and important to clients orShow MoreRelatedEli Lilly and Company Case Analysis Essay1599 Words   |  7 PagesEli Lilly and Company Case Analysis The case under analysis, Eli Lilly Company, will be covering the positives and negatives with regards to the business situation and strategy of Eli Lilly. One of the major pharmaceutical and health care companies in its industry, Lilly focused its efforts on the areas of drug research, development, and marketed to the following areas: neuroscience, endocrinology, oncology, cardiovascular disease, and womens health. Having made a strong comeback in theRead MoreHow Different Are Branding Strategies in the Pharmaceutical Industry Versus Fast Moving Consumer Goods?7338 Words   |  30 PagesBRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help it return to strongRead MoreProblems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability14741 Words   |  59 PagesUniversity of Pennsylvania ScholarlyCommons Master of Science in Organizational Dynamics Theses 5-4-2010 Organizational Dynamics Programs Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability Donald A. Baines University of Pennsylvania, djtz00@aol.com Submitted to the Program of Organizational Dynamics in the Graduate division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in the OrganizationalRead MoreGlobal Pharmaceutical Industry-Overview and Succes4454 Words   |  18 PagesGLOBAL P HARMACEUTICAL I NDUSTRY : O VERVIEW S UCCESS F ACTORS A closer look at the factors affecting growth and development ProText Knowledge Services Global Pharmaceutical Market: Overview 1. Indust ry Overview The pharmaceutical industry of the world develops and markets medicines prescribed for patients by medical practitioners. The U.S., U.K and European pharmaceutical companies are the major ones of the industry. The total number of major pharmaceutical companies (annual revenuesRead MoreCsr Communication in the Pharma Industry35538 Words   |  143 PagesCSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: Josà © Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Ã…rhus, Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY Josà © Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneuticsRead MoreFinance3312 Words   |  14 PagesImpact of Inventory management on the profitability of Square Pharmaceuticals Ltd. 1. Introduction: Inventory is one of the factors that can control to improve business profitability. The way source and manage inventory can impact the different profit levels of income statement. Ignorance of how to use inventory advantage prevents you from maximizing operational efficiency. 2.1. Overview of the Company: SQUARE today is a name not only known in the Pharmaceutical world, it is today aRead MoreHistory of Indian Pharma Industry11902 Words   |  48 PagesCHAPTER: 1 INTRODUCTION History of Indian Pharma Industry The  Pharmaceutical industry  in  India  is the world s third-largest in terms of volume and stands 14th in terms of value. According to Department of Pharmaceuticals,  Ministry of Chemicals and Fertilizers, the total turnover of India s pharmaceuticals industry between 2008 and September 2009 was  US$21.04 billion. While the domestic market was worth US$ 12.26 billion. Sale of all types of medicines in the country is expected toRead MoreProposal For Leadership And Management Development Programme2541 Words   |  11 PagesLeadership and Management Development Programme Background In the contemporary era of complex and fast changing world, very few managers are able to manage the volatile, complex and ambiguous employees. As quoted by Bass and Vaugen (1976),† the learning and development experience can bring a permanent change in behaviour, which can prove to be beneficial for the managers†. This leadership and management development programme is vital in the current expansion of this pharmaceutical organisation toRead MoreAlliance Management At Eli Lilly Lesson Essay8924 Words   |  36 Pagesï » ¿Alliance Management at Eli Lilly: Lessons on How Alliance Capability Contributes to Sustainable Advantage Luvison, Dave, Journal of Applied Management and Entrepreneurship Executive  Summary Alliances  have  long  been  an  important  strategy  in  the  pharmaceutical  industry  even  thoughmore  than  half  fail.  Eli  Lilly  set  out  to  create  a  core  competence  in  the  area  of  strategic  alliancemanagement  that  would  not  only  improve  its  success  rate,  but  also  differentiate  the  firm  fromits  competitors  in  the  industryRead MoreA Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms6805 Words   |  28 PagesA Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms TOPIC AREA: OPERATIONS AND SUPPLY CHAIN MANAGEMENT Authors: Dr. J Shanmugan, Dr. Sajal Kabiraj Email: jshanmugan@skylineuniversity.com, skabiraj@skylineuniversity.com Address: Faculty Block 2, Skyline University College, P.O Box 1797, University City of Sharjah, Sharjah, UAE Tel: 06 5441155 Ext 234, 219 A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms

Competitive Strategy for Uber Technology - myassignmenthelp.com

Question: Discuss about the Competitive Strategy for Uber Technology. Answer: Uber Brief introduction chas been operating its business activities mainly in transportation and also the delivery of food items is done. The business corporation has been providing the services to about more than 632 regions all over the globe and earned an amount of US$6.5 billion as revenue in 2016 financial year. The business entity has established its brand name in the transportation sector without making any kind of huge investments (Uber 2017). And this has developed and secured a monopoly position for the business corporation in the market. The business organization has been moving rapidly towards modernization and mechanization. And as a result, the organization has launched their mobile application which enables the customers to book the taxi and other services offered by the company. The drivers who are connected with Uber are required to have an owned or rented vehicle and also they are also required to have a smartphone which will enable them in tracking rides and customers. This is the main criteria for getting connected with the company and eventually, this has minimized the investment cost of the business corporation (Cannon and Summers, 2014). The corporation has been making the riders to work for part time and this also makes them make reductions in their labor costs. The business corporation has been operating activities in a low competitive market. Uber is keeping the customer's satisfaction on top priority and this keeps them a step ahead of their rivals and attaining the competitive advantage. On the basis of the survey conducted by Jonathan (2015), the business corporation has been operating business activities with an expert team of skillful and trained programmers and well-qualified mathematicians. These teams aids in planning and managing the plans and policies of the corporation Analysis of the data which consists of the details of the drivers and the customers, keeping tracks of the rides and all other details regarding the applications is monitored and operated by the experts (Cohen and Kietzmann, 2014). Updating the policies to some improved and attracting versions which aid the business corporation in attaining and attracting the consumers, for instance, offering discounts coupons and promo-codes for the travelers, guaranteed prices, ease and simplicity in the booking rides and accessing other services. These innovative strategies aid the business organization in attaining a competitive advantage and assist in sustainable developments for a long run. Current standing in market Ubers business model has been developed and made focused on establishing high standards and quality of services and that too at affordable prices. The below mentioned are the major components of the business model which are adopted by Uber: The major requirement for getting connected with the company is having an owned or a rented car. Moreover, the business entity also provides rented car service to the drivers if they are unable to arrange one (Cramer and Krueger, 2016). The company has been managing and balancing coordination between the operations and the services offered so as to provide high scale and distributed transportation platform. The firm also has a web-based portal and mobile application which enables the drivers and the customers to have an access to the rides. This application is easy to run and also provides other details which are related to the company and the services. For instance, easy booking offers if any, calculation of the estimated prices and tracking the rides. Moreover, the customers are also offered with the option of providing feedback and share their experiences during the rides. Amazon.com Brief introduction Amazon.com, Inc. is a well-established and renowned brand name in the sector of e-commerce. The business corporation is a multinational brand and was incorporated by Jeff Bezos in 1994 as an American e-commerce organization. The business corporation is recognized as one of the largest online retailers. The business entity has been marked on top, as presented in the sales and capital statements of the company. US$135.98 billion was the amount which was earned as revenue by Amazon in the financial year of 2016 and 306 was the number of the sold items in one second at the peak times (Amazon 2017). The motive of selecting Amazon for this analysis is that the business entity has been setting milestones which are very tough to be attained by the competition entities and the organization is one of the top online retailers which offers a high level of customer satisfaction. Cloud computing is one of the biggest system use by the business entity. Along with their online retailing services, the organization is not offering the diverse range of online services to its consumers. The other services offered include, Amazon Prime, online movies, online book store, cloud drive and web services. The business corporation keeps on innovating and introducing better and improved products and services (Girotra and Netessine, 2014). These innovations are done on the basis of the feedbacks provided by the customers, which aids Amazon in attaining a higher level of customer satisfaction. On the basis of the survey conducted it has been noted that the recent project of Amazon is Alexa, which is an artificial intelligence mechanism that is easily accessible through mobile and other electronic devices. Current standing in market The business corporation has adopted the business model which has been made focused on attaining growth by the low-cost structure. The below presented are the major components of this model: For attaining the pre-determined goals and objectives the business corporation has focused on developing a lower cost structure in the operational activities and functionalities (Laudon and Traver, 2013). This structure aids Amazon in attaining a high level of growth. The organization has a large chain of warehouses and online operations are the helping factor which assists the organization in maintaining low cost throughout their operations. The low-cost structure adopted by the corporation has been aiding by allowing the corporation in providing their products and services at affordable prices, as compared to its rivals (Foss and Saebi, 2015). Moreover, all kind of online transactions and process have been made very much easy, which aids in achieving customers satisfaction. A high level of customer satisfaction will increase the traffic on Amazons web-portals, eventually increasing their sales. References Amazon, 2017, Amazon, Assessed on 23rd August 2017, https://www.amazon.com/p/feature/rzekmvyjojcp6uc. Cannon, S. and Summers, L.H., 2014. How Uber and the sharing economy can win over regulators.Harvard business review,13(10), pp.24-28. Cohen, B. and Kietzmann, J., 2014. Ride on! Mobility business models for the sharing economy.Organization Environment,27(3), pp.279-296. Cramer, J. and Krueger, A.B., 2016. Disruptive change in the taxi business: The case of Uber.The American Economic Review,106(5), pp.177-182. Foss, N.J. and Saebi, T. eds., 2015.Business model innovation: The organizational dimension. OUP Oxford. Girotra, K. and Netessine, S., 2014.The risk-driven business model: Four questions that will define your company. Harvard Business Press. Laudon, K.C. and Traver, C.G., 2013.E-commerce. Pearson. Uber, 2017, Uber, Assessed on 23rd August 2017, https://www.uber.com/en-IN/our-story/.